On October 15, 2005, the first issue of Homes in Colorado hit the streets of Greater Denver. Market leading brokerage RE/MAX Alliance teamed up with Harmon Media Group to launch a fully integrated print and Internet home search resource for Denver area real estate consumers—the RE/MAX Alliance PrinterNet™ Hybrid program. Since its inception, the program has enjoyed incredible success in connecting buyers and sellers with RE/MAX Alliance associates.
Homes in Colorado magazine is a photo guide real estate publication that highlights local properties for sale listed by RE/MAX Alliance. The publication is sorted and color-coded by area, town and price and has separate sections for land listings and agent ads. It is distributed to real estate consumers in convenient, high traffic locations throughout the Greater Denver area, and employs several techniques to direct consumers online to the brokerage's web site (www.HomesInColorado.com) for more information.
Interactive digital editions of Homes in Colorado issues are available online at www.ColoradoMoves.com. This eBook program is offered exclusively through Harmon Media Group and provides Alliance agents with portable, digital copies of their publication. Real estate consumers can subscribe for free, page through each online issue as if they were holding it in their hands and link right to the RE/MAX Alliance Web site, agent
e-mails and corresponding listings on www.HomesInColorado.com.
Chad Ochsner, Managing Broker of RE/MAX Alliance, attributes a large leap in their monthly Web site visitors specifically to their new eBook, saying, "Prior to our magazine publication launch we tracked just shy of 40,000 first time visitors to our Web site. The week after our first issue hit the stands, we tracked over 111,000 first time visitors to our site! Our associates and clients are thrilled!"
The Homes in Colorado eBook is also featured in Harmon Media Group's digital library at www.eharmonhomes.com, which can be accessed nationally and internationally by relocation buyers.
HarmonHomes.com and Homes.com also give real estate consumers easy access to RE/MAX Alliance listings online. Buyers and sellers can search these sites by zip code and city to find RE/MAX Alliance listings as well as other real estate services. Listings on HarmonHomes.com are in premier position with agent and broker information and additional listing features such as multiple photos (up to 20), virtual tour links and our popular "Request a Showing" feature.
Since mid-October 2005, RE/MAX Alliance has received over 3,000 Web site referrals from HarmonHomes.com alone! Their agents’ listings have come up in over 10 million consumer searches, and consumers have clicked-through over 30,000 listings for additional information.
The PrinterNet™ Hybrid system gives the Denver area fresh, up to the minute listing information and content. RE/MAX Alliance data is seamlessly fed from the local MLS to all of the online and offline components through Harmon Media Group’s proprietary AdNet™ system. In the end, it is a seamless custom marketing solution that links all of its media venues and directs traffic between the brokerage’s offline and online vehicles.
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